A woman working at a desk in a modern, colorful office with bulletin boards and wall art.

Websites that
get to the point.

I create Squarespace and WordPress websites that match your brand, clarify your message, and make your site stand out.

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Find the right fit for your website.

  • Three blue star-shaped sparkles against a transparent background.

    Refine Your Existing Site

    Improve your website to match your brand better. I'll adjust layouts, update images, and enhance features—making your site look professional without rebuilding it.

  • Blue refresh or reload icon with circular arrow on a transparent background.

    Full Website Redesign

    Make your website look brand new with a better, easier experience. I’ll redesign the layout, visuals, and features to make it modern, match your brand, and impress your visitors.

  • Icon of a computer monitor with a paintbrush, representing digital art or graphic design.

    New Website Build

    Whether it’s your very first website or a fresh start from scratch, I’ll design and build a custom site that reflects your brand and helps you reach your goals.

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“But can you migrate me from Wordpress to Squarespace (or vice versa)?”
Good point. I make platform migrations smooth, keeping your content intact and your site sharper than ever.

Proof in the pixels.

Take a look at a few of the websites I’ve designed for clients across industries. From strategy to execution, each project shows how a sharper website can make a real impact.

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Your Web Design + Strategy Partner.

I’m Lindsey Kuester, owner of Goodpoint Design and a web designer with a background in UX, front-end development, and branding.

With 20+ years in design, I help businesses refine their brand and sharpen their online presence through Squarespace and WordPress websites that actually work for them.

Learn more about me

Collaborative Web Design That Puts You in Control.

Let's work together

I work closely with clients at every step, making sure you understand each choice and how it impacts your brand. I combine design expertise, technical skill, and business strategy to deliver websites that look great and actually work for you.

Whether we’re refining your existing site, creating a full redesign, or transforming your brand and website together, my goal is to give you clarity, confidence, and a site you’re proud to share.

  • I knew Lindsey would be the right person to team up with on our project, the Germany list. Not only are her technical skills excellent, she's also a reliable and fun cofounder. I would happily and confidently recommend her to anyone looking for help with their website.

    – Eleanor Mayrhofer, The Germany List

  • Great collaboration and impressive know-how in the field of user experience design. Highly recommended.

    – Thomas Kegel, Solar 2030

  • Her structured approach, profound UX knowledge and technical expertise were key to a successful relaunch.

    – Marc Rieger, Solar2030

  • We have been very fortunate to work with Lindsey. She is a great resource for our website. The phrase "no can do" is not in her vocabulary. She has the skills, ability and drive to figure anything out to help you achieve your goals.

    – Christine Burke, FXA/Chicbuds

How we’ll get your site on point.

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Listen & Learn

We’ll talk through your goals, your brand, and what’s working (or not).

Hand-drawn flowchart on graph paper illustrating user flow with wireframes and notes, including social login and location enable options.

Design & Build

I sharpen your website and craft a design that’s visually striking, easy to use, and aligned with your brand.

A notebook with handwritten calligraphy art that says, 'You're capable of amazing things,' surrounded by decorative flourish lines and heart doodles. A pen rests on the right side of the notebook.

Launch & Empower

I guide you through managing your site confidently so it continues to work for you long after launch.

Let’s solve your problems together.

If you want a website that’s functional, thoughtful, and handled by someone who genuinely enjoys figuring things out, schedule a free discovery call.

Let's Talk